Bestselling Author, Medical Student, and Professional Nerd
MD, Boston University School of Medicine 2020
BA Neuroscience, Columbia University 2015
Wall Street Journal bestseller Fanocracy explores how organizations that are human-centered instead of data-obsessed attract radical devotion around products, services, and ideas as diverse as campgrounds, business-to-business software, batteries, and restaurants. It shows how and why people become passionate about the things they love. And it teaches how any company can harness for itself the most energetic customer force in the world: die-hard fans.
We are moving into an era that prizes people over products. It can be scary, at first, to focus relentlessly on intangibles like community, generosity, and fun, rather than squeezing every penny from each interaction. But those who apply the strategies in Fanocracy are more likely to dominate their categories in the years to come. For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
Naomi Shimizu has undergone several enhancements. A cybernetic arm, to replace her crushed one. Smooth pale skin and visual implants, to replace what was lost in an accident. Over the course of her life, she has traded organic body parts for constructed ones—not always with her consent. So now, Naomi works for the New York City Department of Health and Mental Hygiene under the Cybernetic Registry, to halt and prevent the blackmarket sale of cybernetic mods. But modifications have a way of changing a girl—and Naomi will do anything it takes to do her job. To be perfect.
"We read books to find out who we are. What other people, real or imaginary, do and think and feel... is an essential guide to our understanding of what we ourselves are and may become."